Social Media For Business Fall 2019

An ad objective is the main goal you have in mind when creating and publishing an ad. What is the purpose of your advertisement? Are you trying to get people to purchase your product or use your service? Are you trying to spread awareness about your business? The three general objectives of an ad are to persuade , inform , or remind . These are all things to keep in mind when creating an ad. I have created 3 potential ads for my business, BarK San Diego. My objective with my first two ads is to inform about what my business has to offer. This will hopefully develop foot traffic to my physical location (though in this case, my business is fictional), which is my end goal. I want to get people interested in my services, and am using the general-fondness for the holidays as a hook. I want to make people feel like they can be part of something bigger by giving them a sense of community. In my third ad, I am experimenting with promoting a physical product.  It would be good for my bus

I would follow the principles of good design by utilizing appealing photos with good lighting and composition. As My favorite ads are those that are simplistic with a lot of contras but little text. This design works well with social media ads especially, because it gets people's attention. Both banner ads and more complex social media ads would be easy to do - as I have discussed previously, people love dog photos. Facebook has an array of different advertising types. These include: - Video Ads - Photo Ads - Slideshow Ads - Carousel Ads - Canvas Ads - Dynamic Product Ads (Research courtesy of https://www.bluecorona.com/blog/types-of-facebook-ads) Of these ads, I would probably utilize photo ads the most. I want to stay pretty consistent with my business, and simple intriguing photos is my thing. Photos ads increase brand awareness and inform people without overloading them with information. If done right, they can draw the attention of a scroller, and intrigue them e

This week I chose 5 businesses to compare an analysis of online marketing. The businesses are as follows: Bar K Dog Bar (Kansas City, MO) Bark Bar (Little Rock, AR) Mutts Canine Cantina (Dallas, TX) Yard Bar (Austin, TX) The Watering Bowl (Denver, CO) Surprisingly (yet not-so-surprisingly), all of these businesses do a fantastic job of social advertising. The business of a dog-bar is really social advertising-friendly: it is easy to engage customers because the business model is a fun one. All of these business successfully advertise events, menus, merch and more. They all have a decent social media following and engagement. Imagery is by far the most effective for advertising a business like this. I found it interesting that nearly all of these businesses stick with large focal photos of dogs and/or pictures of their facility right off the bat. They use bright colors and large (usually white) text to draw people in. Their calls to action are to "come on down" to visit them,

This week I have created two accounts for my business, both with Linkedin and Meetup.  LinkedIn is a very useful account for networking, and a lot of people have individual accounts for their personal use, to help them connect with others, find jobs, stay in their industry's loop etc. You can also set up a page for your business, which is what I did with Bar K. LinkedIn is a helpful tool to stay connected, though at this stage in my business development (partly because it is fictional), I do not see much use for it. In either case, I still created a page which can be found here:  http://linkedin.com/company/barksandiego The second account I created was with Meetup.com . Meetup is very useful for people to find other like-minded people. This would be especially helpful for me to find potential local customers who might be interested at visiting my establishment and bringing their friends. It also opens up doors to my business being a host for meet ups, whether organized directl

What additional online marketing tools do you believe could be important to the growth of your business? There are many more than I have mentioned below.  In addition to Facebook and Instagram, I would be utilizing Yelp and Google Maps. I would rely heavily on an online presence and customer reviews. Both would help people locate my business as well as read helpful reviews and view appealing photos. Aside from those, I am currently messing around with Shopify. I also like the idea of Mail chimp, from what I have seen so far. Other than that, I would be curious to learn more about the many options out there - it seems there is a plethora of online marketing tools that I have not even begun to scratch the surface of.  How could you integrate them into your current strategy? Integrating new tools seems fairly easy as long as I utilize the same brand images with each one. To maintain a successful brand image, you have to make sure your style, font and images are all consistent across e

Newsletters can be an important part of engaging people with your business through email marketing. For my business in particular, I think it would be appropriate to send out a monthly newsletter. I feel that weekly newsletters could be annoying for customers, and that is the last thing I want my online presence to be (other than non-existent of course!). However, waiting quarterly or yearly would be too spread out for my newsletters to be effective.  My business would have events happening a few times per month, so a monthly newsletter would be perfect for showcasing them and getting people engaged. This would be particularly perfect for:  - Events (especially during the holiday months like Halloween, Thanksgiving and Christmas in particular).  - Deals on memberships or certain drinks etc. - Spotlight featuring a particular non profit for fundraising (possibly a local animal shelter or rescue).  These topics would engage the audience and make them want to come to our ev