Week 12, Post 1: Using Other Online Tools

What additional online marketing tools do you believe could be important to the growth of your business? There are many more than I have mentioned below. 
In addition to Facebook and Instagram, I would be utilizing Yelp and Google Maps. I would rely heavily on an online presence and customer reviews. Both would help people locate my business as well as read helpful reviews and view appealing photos. Aside from those, I am currently messing around with Shopify. I also like the idea of Mail chimp, from what I have seen so far. Other than that, I would be curious to learn more about the many options out there - it seems there is a plethora of online marketing tools that I have not even begun to scratch the surface of. 

 How could you integrate them into your current strategy?
Integrating new tools seems fairly easy as long as I utilize the same brand images with each one. To maintain a successful brand image, you have to make sure your style, font and images are all consistent across each platform. My current strategy is to get people engaged and talking about my business, so Yelp and Google Maps are both very good tools for that. The 5 star rating system would be very important to me. 

 If you choose to create a new account in one of the options listed below, are already using additional online tool or create a location on a Google map, post the information on Discussions to share with the class. 
I am currently utilizing Shopify for my business, as I am taking an e-commerce class in addition to this one. It has been a lot of fun to flesh out my brand image on there as well as social media. I have also made my account on Mail Chimp, and will probably look into playing around with Google Maps.  

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