Week 13, Post 1: Online Advertising - Analysis of the Marketplace

This week I chose 5 businesses to compare an analysis of online marketing. The businesses are as follows:

Bar K Dog Bar (Kansas City, MO)
Bark Bar (Little Rock, AR)
Mutts Canine Cantina (Dallas, TX)
Yard Bar (Austin, TX)
The Watering Bowl (Denver, CO)

Surprisingly (yet not-so-surprisingly), all of these businesses do a fantastic job of social advertising. The business of a dog-bar is really social advertising-friendly: it is easy to engage customers because the business model is a fun one. All of these business successfully advertise events, menus, merch and more. They all have a decent social media following and engagement. Imagery is by far the most effective for advertising a business like this. I found it interesting that nearly all of these businesses stick with large focal photos of dogs and/or pictures of their facility right off the bat. They use bright colors and large (usually white) text to draw people in. Their calls to action are to "come on down" to visit them, or to engage in an online conversation. I find pop-up ads the most annoying, or ones that are animated/moving or have sound. I did not see any of these utilized by these businesses.In today's world, social media and digital ads are by far more effective it seems. Aside from billboards, less and less people are exposed to traditional advertising. Newspapers and magazines are less utilized because people get their information from the internet; television is not as common due to the high price of cable, and the ability to find anything you want on-demand using streaming platforms. The radio is also a less used source, due to many people using apps like Pandora or Spotify (and let's face it, aside from a catchy jingle here and there, audio ads are just annoying). Seeing advertisements on social media is organic. Whether it comes up while scrolling through a feed, presents itself as a fun interactive banner, or just as appears as a visually intriguing invitation to learn more about a product that could benefit you - when it comes right down to it, we don't even notice it anymore. To me, that is effective advertising at it's core.

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