Week 8, Post 1: Get Visual

For my business, Instagram would be the best choice for a visual platform, hands down. My business is focused on dogs and cocktails, two things that are very visually appealing. To get clients excited about my services, I had even planned to have a photo gallery available on my website. Instagram would be a great platform to share posts about visitors and their canine companions, as well as specialty in house cocktails. For many businesses, Instagram works very well. People are drawn in by images, especially if they have good composition and lighting, as well as a good caption. The possibility of bringing in new customers is endless with Instagram, if it’s done right. Stay tuned for Bar K’s Instagram account! 



Comments

Post a Comment

Popular posts from this blog

Week 2: Overview of Social Media

Image
In today’s world, participating in social media has become a routine habit for most of us. It comes into play just as regularly as eating, sleeping, or other daily functions. We check constantly for notifications, or engage with others over chat or through images and video. We don’t even realize just how much we are using it, as it’s just something we’ve unconsciously blended into our daily lives. But why is it so successful at getting our attention, and how do businesses use it to their advantage? If you’re like me (and most of today’s generation), the first thing you do is check your phone when you wake up in the morning. You check it for interactions: missed calls, texts, emails, or most often, social media notifications. People crave interaction, and that’s why social media is so engrossing to us. We want to know what other’s are up to. We want to see those cute dog pictures, and hear about those places, and talk about those experiences. We want to be noticed. That is why, on
Read more

Week 3, Part 1: Communication - Business & Consumer

Image
The companies that impress me the most are always those with impeccable/fast customer service; ones that go above and beyond to at least try to listen and resolve my issue are the ones that get the real points. I find myself most unhappy when I  am made to feel like an inconvenience, or am unable to communicate with a real person or find the solutions I need in a timely manner.   One example of is Discover, my prior student loan lender. Discover had never impressed me due to long wait times on hold, and difficulty connecting with a customer service representative. I also feel passed around from department to department every time I call, and the customer service was very hollow and impersonal. I have never attempted to connect with them via social media, though perhaps I should have. I have since switched my loans over to Earnest, which is has amazing customer service - a representative texted me as soon as I was approved to make sure I did not have any additional questions. No ro
Read more

Week 11, Post 1: Email Marketing

Image
Newsletters can be an important part of engaging people with your business through email marketing. For my business in particular, I think it would be appropriate to send out a monthly newsletter. I feel that weekly newsletters could be annoying for customers, and that is the last thing I want my online presence to be (other than non-existent of course!). However, waiting quarterly or yearly would be too spread out for my newsletters to be effective.  My business would have events happening a few times per month, so a monthly newsletter would be perfect for showcasing them and getting people engaged. This would be particularly perfect for:  - Events (especially during the holiday months like Halloween, Thanksgiving and Christmas in particular).  - Deals on memberships or certain drinks etc. - Spotlight featuring a particular non profit for fundraising (possibly a local animal shelter or rescue).  These topics would engage the audience and make them want to come to our ev
Read more