Week 10, Post 1: Blogging for Business

Is Human Interest Important?

 Absolutely! Adding human interest to your blog post is pretty much the bread and butter of appealing to people. When looking at products for potential purchase, people want to feel they are the ones in control. If you are just marketing your product/service from your business' standpoint, people tend to see through the flare; of course your business is going to tell them your product is great, because you want their money. People would rather see other "non-biased" sources recommending your product, even if it's just a real person (which could indeed be potentially biased), making conversation through a blog. By showing your product being used by other people, or showing real-world people commenting or talking about it, a sense of trust in potential customers is developed. It makes them feel in control, and that they are making an educated decision based on their own judgement, not just on your business' recommendation. People are much more likely to purchase from this kind of experience. 

While content that includes scientific findings, or more fact-based information, may require a more straight forward approach, I think that it almost always makes sense to add at least a little bit of personal touch to a post. I believe that in today's world, personality makes a business stand out more-so than a standard text-book, A+B=C approach. Why? Because people get bored. Even if you have an article describing how to take apart a car, or put together a television, etc, I think that adding a distinct voice to the writing helps readers to connect with and enjoy it.This is very important in business, as you want your audience to engage with you and feel a sense of understanding/connection with who you are and what you are trying to sell them. 


Image result for blogging meme

Comments

  1. Sadegh RhezaiiOctober 28, 2019 at 10:23 PM

    I have to agree with many of your statements but especially "personality makes a business stand out more-so than a standard text-book, A+B=C approach". It's true, people get bored quite easily and it's hard to keep the engagement up because it's constantly changing.

    ReplyDelete
  2. Zack SaiNovember 2, 2019 at 3:15 PM

    Good discussion on the need to add some flair to keep people interested, especially the bit Sadegh quoted above! At the end of the day, writing is writing, and tone and voice are huge parts of any piece of physical or digital copy.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 2: Overview of Social Media

Image
In today’s world, participating in social media has become a routine habit for most of us. It comes into play just as regularly as eating, sleeping, or other daily functions. We check constantly for notifications, or engage with others over chat or through images and video. We don’t even realize just how much we are using it, as it’s just something we’ve unconsciously blended into our daily lives. But why is it so successful at getting our attention, and how do businesses use it to their advantage? If you’re like me (and most of today’s generation), the first thing you do is check your phone when you wake up in the morning. You check it for interactions: missed calls, texts, emails, or most often, social media notifications. People crave interaction, and that’s why social media is so engrossing to us. We want to know what other’s are up to. We want to see those cute dog pictures, and hear about those places, and talk about those experiences. We want to be noticed. That is why, on
Read more

Week 3, Part 1: Communication - Business & Consumer

Image
The companies that impress me the most are always those with impeccable/fast customer service; ones that go above and beyond to at least try to listen and resolve my issue are the ones that get the real points. I find myself most unhappy when I  am made to feel like an inconvenience, or am unable to communicate with a real person or find the solutions I need in a timely manner.   One example of is Discover, my prior student loan lender. Discover had never impressed me due to long wait times on hold, and difficulty connecting with a customer service representative. I also feel passed around from department to department every time I call, and the customer service was very hollow and impersonal. I have never attempted to connect with them via social media, though perhaps I should have. I have since switched my loans over to Earnest, which is has amazing customer service - a representative texted me as soon as I was approved to make sure I did not have any additional questions. No ro
Read more

Week 11, Post 1: Email Marketing

Image
Newsletters can be an important part of engaging people with your business through email marketing. For my business in particular, I think it would be appropriate to send out a monthly newsletter. I feel that weekly newsletters could be annoying for customers, and that is the last thing I want my online presence to be (other than non-existent of course!). However, waiting quarterly or yearly would be too spread out for my newsletters to be effective.  My business would have events happening a few times per month, so a monthly newsletter would be perfect for showcasing them and getting people engaged. This would be particularly perfect for:  - Events (especially during the holiday months like Halloween, Thanksgiving and Christmas in particular).  - Deals on memberships or certain drinks etc. - Spotlight featuring a particular non profit for fundraising (possibly a local animal shelter or rescue).  These topics would engage the audience and make them want to come to our ev
Read more