Week 3, Part 2: 5 Business Examples

5 Businesses that Utilize Social Media:

Veterinary Specialty Hospital of North County
https://vshnc.ethosvet.com
Facebook: 482 Likes 490 Follows, 2,219 Check-Ins. Last post: 4 hours ago (9/4)
Instagram: 3,050 Followers, 803 Posts. Last post: 7 hours ago (9/4)
Twitter: 317 Followers, 547 Tweets, 110 Likes. Last post: 9/3
Youtube: 215 Subscribers. Last post: 1 month ago
LinkedIn: 1,539 Followers. Last post: 2 months ago

Overall, social media is being utilized well. Facebook and Instagram seem to be the most used. 

LLL Reptile & Supply Co.
http://www.lllreptile.com
Facebook: 116,035 Likes, 115,932 Follows. Last post: 8/31
Instagram: 34.2K Followers, 922 Posts. Last post: 1 day ago (9/2)
YouTube: 80,591 Subscribers. Last post: 3 months ago
Pinterest: 1,322 Followers. Last post: Not sure

Instagram is most used. Very high social media presence. 

Smitty’s Downtown
http://www.smittysdowntown.com
Facebook: 917 Likes, 920 Follows, 11,388 Check-Ins. Last post: 8/9

The only verified social media site I found (other than Yelp), is Facebook. They do not even list it on their website, but you can find it via Google. They do not seem to utilize social media very much, though they have a ton of check-ins. 

Vista Village Pub
https://www.pubvistaca.com
Facebook: 1,798 Likes, 1,855 Follows, 20,667 Check-Ins. Last post: 7/16
Instagram: 1,703 Followers, 548 Posts. Last post: 7/16

While this company utilizes social media more than Smitty’s, they still limit themselves to only Facebook and Instagram. I also found it interesting that they follow 7,444 people, but are only followed by 1,703 people. This probably means that they do a lot of reaching out to people, but may not be successful at it.

Belching Beaver Brewery (Tavern and Grill, Vista CA location)
https://belchingbeaver.com/menu/
Facebook: 7,383 Likes, 7,522 Followers, 30,039 Check-Ins. Last post: 8/23
Twitter: 10K Followers, 2,212 Tweets, 1,937 Likes. Last post: 9/3
Instagram: 4,804 Followers, 331 Posts. Last post: 8/23

This one only lists Facebook and Twitter on their website, but I was able to find an Instagram. There are also separate company social media sites, since there are multiple locations, which I found interesting. 

Overall this assignment was interesting. Expectedly, the more corporate a company is, the more active they are on social media (and the more followers they have). LLL Reptile seemed to have the most variety in social media accounts, perhaps because they make a lot of online sales, and reptiles/invertebrates are a huge hobby for some people. Even still, all 5 businesses have recent posts from at least the past 2 months. 

 It is apparent that people love checking into bars and restaurants, probably due to social expression. They all seem to participate on some form of social media, but may not be the best at marketing that on their websites (the links to Belching Beaver’s social media lead you directly to posting about them, as opposed to going to their actual page for instance). Smitty’s does not even provide a link to their social media sites on their website, though I think it’s neat that even a small dive bar still makes an effort to participate in social media at all. 

I think it’s important that all businesses utilize social media if they hope to be successful. No matter how small the business is, or what industry it is involved with, it is important to create brand awareness and engage your audience. 

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