Week 5, Post 1: Defining your Target Market

For this assignment, I chose Subway and Hungry Bear Deli. Both are sandwich companies, one corporate, and one local. 

The target market for Subway are younger people. They advertise as healthy and “fresh”, and keep their website pretty simple, with appealing photos of young people enjoying sandwiches and smiling, and bold text. Younger people are more health conscious, and therefor value being able to get “fast food” that can accommodate a healthier lifestyle. Subway plays off of this pretty well. Younger people enjoy simpler websites that get to the point, and Subway provides that as well. 

Hungry Bear Deli’s website is a bit similar to Subway’s, with larger bold text and appealing photos. However, they cater more towards local Californians, and possibly an older target market who value community. While they advertise “fresh” ingredients, their food is a little less health-conscious (or at least less advertised that way - see the delicious patty melt on their home page), and the photos are more real and less photoshopped. 

Overall, both businesses are pretty similar, and have similar products. There is definitely a target market crossover between them, because who doesn’t love sandwiches? Both are appealing to younger people who go out to eat a lot. Their websites are pretty similar as well, with simple, appealing designs, a scrolling format, and repeating calls to action: statements like “Come in”, “Be Social”, “Order Now”, etc, all in bold text throughout the length of their site. As discussed last week, young people like more simplistic designs, attractive photos, and limited clutter. Another thing to note is the incorporation of social media sites and newer technology (Subway advertises it's point-earning system with a large photo of an iPhone); young people are always on their phones and using social media. 

Overall, yay for sandwiches! I am not a huge Subway fan, but I will probably check out Hungry Bear Deli, as I live in Vista and have never been there before. 


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